Just Pink Rosé is a Provence-inspired California wine crafted by acclaimed winemaker Julien Fayard. With over 60 years of family tradition in Provence, this rosé reflects both heritage and innovation. Elegant, refreshing, and easy to enjoy, it captures the relaxed lifestyle of the South of France with a modern California touch. Perfect for summer gatherings, long lunches, or sunset aperitifs, Just Pink is made to be shared and celebrated.
Tasting Notes
The 2024 vintage of this Provençal rosé unfolds with an enchanting bouquet. Delicate aromas of ethereal flowering jasmine mingle with the exotic sweetness of ripe lychee. Layers of freshly crushed strawberries and the crisp, slightly green scent of watermelon rind are beautifully integrated with the luscious perfume of ripe honeydew melon. On the palate, the wine dances with flavors of succulent white peach and sun-kissed apricot, leading to a delightful core of bright, juicy wild white cherries. True to its heritage, this rosé boasts vibrant acidity, complemented by a refreshing and lively texture. It’s the quintessential companion for sun-drenched afternoons and moments of pure, unadulterated joy!
The Winemaker
Just Pink is made by Julien Fayard, in Provence, where his family has been producing Cru Classé Rosé for over 60 years. Born and raised in Provence, Julien brings deep generational knowledge to this wine, crafted in the classic Provençal style. Though now based in Napa Valley—where he launched acclaimed brands like Covert Estate and Julien Fayard Wines—Julien returns to his roots with Just Pink, reconnecting with his family’s legacy and the traditions that shaped him.
Specs
Varietal: Grenache, Syrah & Cinsault
Origin: Provence, France
Production: Methode Provençale
Alcohol: 12.5%
Production: Only 800 cases produced
What’s Included
6-bottles:
6x - 2024 Just Pink Provence Rosé, Provence, France
Case:
12x - 2024 Just Pink Provence Rosé, Provence, France
To experience the wines of Julien Fayard is to put yourself in the hands of an acclaimed vintner — and one of Napa Valley’s master craftsmen.
In the vineyard and the cellar, Julien’s practices as a winemaker are informed by a belief that the act of putting wine in the bottle should be as natural as possible. To achieve this, he employs traditional, low-manipulation winemaking methods—always preceded by carefully considered viticultural decisions. “There’s a lot of anticipation with my decision-making on the ground,” Julien explains. “Great wine is the natural product of grapes, so my creed is vineyard-centric.”
There’s a dependable flow of communication between Julien and the select group of growers who supply him grapes for the Julien Fayard wines. “I trust them to be good farmers and stewards of the land who are able to bring out the best fruit,” the winemaker says, “and they trust me to make good wine that’s going to reflect the quality of their vineyard.”
With each site Julien sources for his wines, his goal is a long-term collaboration based on mutual respect for the land. He’s come to recognize it as a dual relationship, understanding that his talented growers could choose any winemaker to work with, while he could choose any vineyard. “But we care about the same thing: it’s that what comes out of the vineyard is great.”
It should be no surprise that for a vintner so closely attuned to the aspects of winemaking driven by nature, the process for Julien starts in the vineyard. The cellar work of fermentation and aging are, as he describes them, “big steps that have to be done right.” But they’re steps preceded by everything that happens at the all-important vineyard level. Out among the vines is, to Julien, where the essence of winemaking takes place.
“I like to put a little more focus on the decisions made ahead of what happens in the cellar,” he says of his winemaking approach. “It’s almost like what people picture as the central pieces of winemaking—fermentation and aging—are a consequence of the farming decisions.” From the vineyard to the winery, such execution allows this talented winemaker to leverage the style and quality of his Julien Fayard wines.
Before any wine goes into the bottle at Julien Fayard Wines, the winemaker asks himself a question: “How do we become both better at what we’re doing and less impactful?” While he acknowledges that energy and resources will always get used, and waste will always be created, to Julien the entire process is about becoming better at using those resources—and incorporating creative thinking about how to do so along the way. “To try to become more efficient, we’re always reassessing,” he says.
From exploring water conservation and more efficient energy use, down to a shift from pine to more earth-friendly bamboo as the construction material for his wood cases, Julien is a winemaker whose pledge is to never stop questioning the impact of what he does.
Available States
AL, AZ, CA, CO, CT, DC, FL, GA, ID, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MN, MO, MT, NE, NV, NH, NJ, NM, NY, NC, ND, OH, OK, OR, PA, RI, SC, SD, TN, TX, VT, VA, WA, WV, WI, WY
2024 Just Pink Provence Rosé, Provence, France
Tasting Notes
The Winemaker
Specs
What’s Included
6-bottles:
Case:
Price Comparison
$300.00/Case for 12x 2024 Just Pink Provence Rosé, Provence, France at Maison Fayard
About The Winery
Available States
AL, AZ, CA, CO, CT, DC, FL, GA, ID, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MN, MO, MT, NE, NV, NH, NJ, NM, NY, NC, ND, OH, OK, OR, PA, RI, SC, SD, TN, TX, VT, VA, WA, WV, WI, WY
Estimated Delivery
Monday, Apr 20 - Tuesday, Apr 21
2024 Just Pink Provence Rosé
6 bottles for $89.99 $15/bottle + $1.33/bottle shipping
Case of 12 for $154.99 $12.92/bottle + $1/bottle shipping
How do they get away with making a wine in California and calling it, “Just Pink Provence Rosé, Provence, France”?
@InFrom the specs say it’s from Provence. The verbiage reads strangely, though, I agree.
@klezman I confess I didn’t read past the first sentence – “Just Pink Rosé is a Provence-inspired California wine crafted by…”
@InFrom I was so confused I kept reading