How Do You Choose the Right Skincare Products for Your Skin?

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I can sometimes perceive that the skin care market is flooded with trends. Each week a new must-have serum or miracle cream is announced and it is confusing quickly. Now I have recognized that it is more about the hype than understanding my skin type and concentrating on gentle and balanced ingredients.
I now attempt to ask myself such simple questions as to whether to purchase anything:

  1. You know, is it appropriate to my skin type?
  2. Is the ingredient too unsympathetic?
  3. Will it work into my current routine without overloading my skin?

I recently read about bare skincare philosophy and ERLY Skincare was the company that caught my attention as it did not prioritize overloading with actives but rather simple, fresh routines. That less but effective notion is something that now makes sense to me.
What criteria do you use to choose the skincare products to try? Are you a follower of fashions, dermatologist or of personal trial and error?