(I’m familiar with pie charts but yours has that inexplicable hole in the middle). Are you expressing the data as number of sales or number of bottles sold? It would effect how the viewer perceives community response.
@mschuette I’m guessing that most people interpret the data as you did, comparing number of sales, not bottles sold. I would suggest you change the expression, as partial case bottle count varies from deal to deal (2,3,4), which confounds consistency across deals, and more importantly, it weights the chart to suggest more members are buying cases when in fact it may be the opposite.