Question - who are the lab rats?

firegate thought this was worth mentioning said
2

Sorry since I’m sure this has been answered in the past, genuinely tried searching around and couldn’t find an answer, but was curious - who exactly are the lab rats here who get test bottles and write the customer reviews? In particular - how were they selected, are they picked at random or is it something they sign up for? Is it based on order history, experience, seniority?

I was talking about this with a friend who introduced me to WW years ago, we both just kind of assumed they were all random customers. But then I got to thinking about it, I’ve ordered over 30 full cases from CM and probably another 50 from WW. My friend has ordered more than me. In either case, probably over a decade each and more than a couple thousand bottles between us, and neither of us has any clue.