Descriptions about the winery itself? Practically nothing. Descriptions about the wine? I do pay attention and it influences it, assuming it isn’t opening a thesaurus and sprinkling it all over a writeup. Oh, and “luxury” whatever is an instant turn-off.
Descriptions of how wonderful life is and that wine has been enjoyed for centuries with families and friends and this wine is made for that – definitely a 0.
(Looking at your grocery-store-plonk wine – though sometimes we’ve had maybe good quality wines show up here with similar drivel in the winery description – that’s definitely a turn-off. It almost sounds like some large conglomerate took over something and was doing the marketing now. Oh, that never happens, does it?)