More bulk plonk wine on the market yay and I’m pretty sure that the wines I’m buying aren’t using those grapes so no lower prices for me. Sadly the farmers are going to be the ones who are going to suffer as usual
@jml326 Zima came and went. So will the hard seltzer fad. (But if I could buy stock in a company that markets one 20 years from now, I would.) No “wine drinker” has switched over. If you want a buzz just buy a shot of vodka. Maybe yellow tail or whatever that Aussie winery is selling less crap white to housewives, but hard seltzers cannot be a reason wine sales are down. The venn diagram doesn’t even touch.
That said, I think I am the youngest casemate. I’m seeing 40 coming way too quickly. So millenial hate aside, there is that…
I will say that neither the Mrs. or I really like white wine. I both have seltzer in the fridge, and have made my own non-flavored alcoholic seltzer (have flavorings to add after the fact - the neighbors can’t ever make up their mind). Most of them are millennials, and some were white drinkers who migrated over to seltzers.
Beer and wine are separate. I love beer and wine. I feel seltzers fall under mixed drink lovers but you can’t actually buy mixed drinks at retail. (At least in Ohio they are all made from malt “liquor”, seltzers, “Jack Daniels” etc. All malt liquor. No actual proof spirits.) Like I said before. Vodka and fizz is all you are drinking (except vodka isn’t some crap mash), and you would be better off making it yourself. It isn’t hard to make a simple syrup.
I’ve seen this especially with Pinot Noir: More plantings, several bumper crops years in a row. Prices lower and you notice wineries delaying releases and holding back more for their ‘library’. And of course (wonderfully for us) moving stashes off to deal sites.
I didn’t know about the slow-down in wine-drinking adoption. Yikes. Well, for my part, I’m taking better quality wine to share at more places with new people.
Beverage of choice seems to vary a lot with era (bad word choice, but cannot seem to find another).
In some places in some times there was a class distinction. In some gender. In some age.
I’m over 60, my parents were blue collar, and drank beer (cheep beer) and rarely a mixed cocktail. I never learned to like beer. Ever. Or wine, I can actually remember my first glass, it was at an Italian restaurant, I was under age, they weren’t worried. But underage, I already drank well drinks in bars. I also worked a lot of 3-11 and night shifts back in the day.
As I grew older, I learned to like various cocktails and eventually straight whiskey, got introduced to craft beer and ice wine . And other sorta unique wines you don’t find anymore (May wine anyone?) Eventually learned to like things after 50.
My 40’s daughter learned to drink wine from her now husband. And it somewhat surprised me first time she ordered some. She likes craft beer, he doesn’t. She’s also more likely to order an odd cocktail of a menu.
So I think culture and upbringing impacts our choices. Not that we don’t change, we do, but if you don’t grow up or spend time where something is consumed, you don’t always learn to like it.